Please use this identifier to cite or link to this item: http://hdl.handle.net/20.500.12216/47
Title: A case study for medical tourism: investigating a private hospital venture in Turkey
Authors: Ulaş, D. 
Anadol, Y. 
Issue Date: 2016
Publisher: Routledge
Journal: Anatolia 
Abstract: This paper investigates the county-specific environmental factors that a private hospital needs to consider when entering the medical tourism market by using a strategic marketing road map. A qualitative research was conducted, and primary data were collected from the 2 directors and 12 medical professionals in a case hospital. The results show that government support, infrastructure, economic factors such as cost, capacity, and human resources orientation are the main factors affecting the development of medical tourism for a private hospital. © 2016 Informa UK Limited, trading as Taylor & Francis Group.
URI: http://hdl.handle.net/20.500.12216/47
DOI: 10.1080/13032917.2016.1191763
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