Research Object Journal of Promotion Management

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ISSN
1049-6491
Name
Journal of Promotion Management
CiteScore
Open Access Status
HYBRID
ABDC Journal Rating
B
Publisher
Taylor and Francis Ltd.
Description
The Journal of Promotion Management is a peer-reviewed publication committed to publishing scholarly research findings that have a high impact on the field of promotion management. The journal aims to keep you up-to-date by publishing cutting edge research papers that close the gap between future business needs and current business practices. We are actively encouraging global contributions from scholars across the broad domain of marketing, communication, management and innovation among others. We welcome novel and ground-breaking contributions concerning all aspects of promotion management.
Subject Classifications
Business, Management and Accounting: Marketing
Journal Guide
Indexed in Scopus
YES

University Publication in this Journal
(All)



Results 1-1 of 1 (Search time: 0.001 seconds).

Issue DateTitleAuthor(s)
12010Typologies of banner advertisements' attributes: A content analysisHussain, R. ; Sweeney, A. ; Mort, G.S.