Please use this identifier to cite or link to this item:
|Title:||Japanese Airline Management Strategy ?Case study of All Nippon Airway’s Global Business Strategy?||Authors:||Rao, A.
Genanew B. Worku
Sumaiyya Wahid Shaikh
|Issue Date:||2017||Journal:||International Conference on Advances in Business, Management and Law (ICABML) 2017||Conference:||University of Dubai (UD) -International Conference on Advances in Business Management and Law- 2017||Abstract:||This paper analyses the strategy of All Nippon Airways, the second largest airline in Japan. The airline industry has been considered a symbol of government regulation. Competitive strategies increased through gradual deregulation in the 1980s, new entrants in the 1990s, and the expansion of Tokyo International Airport. Competition in the industry intensified when Japan Airlines (JAL), the largest airline in Japan, which rebuilt its operations using government support, re-listed. In this environment, ANA, which has been a private company since its inception and the second largest airline for many years, was the ninth largest in the world based on profits and number of passengers. We first use a cross-sectional financial analysis to confirm the positioning in Japan’s aviation industry by comparing ANA with JAL. Next, regarding ANA’s management strategy, we use Ansoff’s Product-Market Growth Matrix. Finally, regarding global strategy, we analyze ANA.||URI:||http://hdl.handle.net/20.500.12216/209||DOI:||10.30585/icabml-cp.v1i1.17|
|Appears in Collections:||Conference Papers|
Show full item record
checked on Aug 12, 2020
Items in Corepaedia are protected by copyright, with all rights reserved, unless otherwise indicated.