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Title: Discount focus subgroup method: An innovative focus group method used for researching an emerging technology
Authors: Halaweh, M. 
Issue Date: 2015
Publisher: IGI Global
Journal: Research Methods: Concepts, Methodologies, Tools, and Applications 
Abstract: This chapter develops an innovative focus group method-the Discount Focus Subgroup (DFSG)-through its application in research aimed at identifying the ethical and social concerns of using an emerging technology, called near field communication, for mobile payments. The DFSG method was needed to address the challenges encountered when this research was conducted, such as limited financial research resources, the emergent nature of the research topic, and the challenges of gathering and analyzing qualitative data. This chapter illustrates when and how to use the DFSG method. It provides the methodological steps for its application, which can be followed while researching emerging topics in the Information Systems (IS) field. The chapter also discusses why DFSG is an innovative method and reflects on its application. © 2015, IGI Global. All rights reserved.
DOI: 10.4018/978-1-4666-7456-1.ch016
Appears in Collections:Book Chapters

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